GOWIN Semiconductor Corp., the world’s fastest-growing programmable logic company, today announces a new strategic partnership by appointing WPG EMEA, part of WPG Holdings, the world’s largest semiconductor distributor, as a pan-European distributor. WPG joins established pan European and Americas distribution partner Rutronik, as well as a number of independent local distributors offering extensive customer choice for service and support.
“We are really excited to be joining forces with WPG at this important time in GOWIN Semiconductor’s corporate development” said Mike Furnival, Vice President of International Sales. “There are clear gaps in the FPGA market as previously established manufacturers in the low and mid-range space focus on higher density solutions. GOWIN’s aggressive pursuit of innovative solutions in these markets coupled with the enthusiasm and drive of WPG should provide our customers with much higher level of service and support.”
“The FPGA market has needed new blood for a very long time, the acquisitions of Altera by Intel and Xilinx by AMD, have created the opportunity for another strong player to enter the market offering customers choice and competition, Gowin certainly fit that profile. The EMEA market has long been regarded as a target rich environment for FPGA and other programmable logic vendors, the technology portfolio of Gowin provides customers access to replacement products for existing designs as well as disruptive solutions for new design opportunities,” commented Nigel Watts, President EMEA for WPG.
Watts added, “ WPG EMEA is a demand creation focused distributor building a strong and disruptive technology portfolio, Gowin is a very welcome addition and one we will drive hard and support our customers to the very best of our abilities.”