Kiterocket, a PR-forward communications agency for high-growth companies in market sectors driving the biggest way-of-life transformations, including semiconductors and renewable energy, has been named agency of record by SEMI, the global industry association connecting more than 3,000 member companies and 1.5 million professionals across the semiconductor and electronics design and manufacturing supply chain. The partnership will support the association’s integrated corporate communications strategy across global markets, emphasizing its impact in advocacy on public policy, workforce development, and multiple, critical technology-focused initiatives.
With policy, talent and manufacturing shifts redefining the global semiconductor landscape, the combined voice of SEMI and its member companies is more important than ever. The association plays a pivotal role in shaping the future of electronics through its SEMICON events, international standards, strategic initiatives and real-time market intelligence.
“We selected Kiterocket for its integrated approach to marketing and deep understanding of the semiconductor ecosystem,” says Andrew Scott, SEMI vice president of Corporate Marketing. “Its strong track record for communication strategy, storytelling and industry connections will help us elevate SEMI’s mission on a global scale, raising the visibility of our member-driven programs to address key challenges and advance the industry.”
Headquartered in Phoenix, with team members in Silicon Valley, Seattle and across the U.S. and abroad, Kiterocket brings unmatched experience in semiconductor and microelectronics communications. The firm has advised companies across the global supply chain for two decades, from materials and equipment to manufacturing, software and services, advanced packaging and end devices. Kiterocket executes global campaigns spanning strategy, brand and design, media relations, content development, digital marketing and social media. Subject matter experts and former industry executives with deep knowledge and insider perspective guide programs.
“Kiterocket’s extensive experience and expertise in the global semiconductor industry and marketing communications make us the ideal fit to help amplify SEMI’s work,” says Martijn Pierik, Kiterocket’s co-founder and executive chair. “Our deep connections, category expertise and global media fluency uniquely position us to help SEMI shape the future of the broad semiconductor ecosystem. We’re excited to support this next chapter of industry leadership.”