BOE and Rohinni today officially launched BOE Pixey. This exclusive joint venture between a world leader in the semiconductor display industry and the fast-growing mini and micro LED technology startup will bring the power and brilliance of micron-scale LEDs to mass-market fruition. In development for more than two years, BOE Pixey will design and build LCD display backlights, direct-emission displays and display-related sensors for high- performance televisions, video walls and other large-format end products. The JV rolls out at CES 2020, with demos that will offer visitors a glimpse of the future of high-performance display products.
BOE Pixey integrates Rohinni’s high-speed and high-accuracy mini and micro LED manufacturing process with BOE’s display panel leadership to create ultra-thin high-performance displays. Consumer devices utilizing BOE Pixey mini and micro LED-based displays are expected to become available for purchase in the second half of 2020.
Dong Xue, BOE Pixey Chairman, commented, “We are excited to debut the BOE Pixey joint venture and examples of our first products during CES. With BOE Pixey, consumer electronics developers can now have more opportunities to design unique, cutting-edge end products that feature displays made with our technology. We look forward to seeing how OEMs will use the BOE Pixey technology in their next-generation devices.”
LCDs using mini LED backlights outperform other LCD technologies in a range of
parameters. These include thickness, contrast ratio, brightness, and consistency.
Direct-emission displays based on mini and micro LEDs, including video walls, are made
by precisely placing hundreds of thousands of mini or micro LEDs directly on a substrate
using BOE Pixey’s approach, and offer a significantly better viewing experience than currently available video walls built from packaged LEDs.
“Mini and micro LEDs’ promise has long been touted, but they have not been commercialized for these kinds of products before because making them in high volumes wasn’t possible,” noted Rohinni CEO Matthew Gerber. “The combination of our two companies’ extraordinary engineering talent will bring new development opportunities to the display industry.”
As BOE Pixey ramps its production capabilities, the BOE Pixey team will implement plans for new advancements that will further enable customers to develop next-generation products. These will include even faster LED placement, integration of new substrate materials, and addressing a wider range of form factors.
