Brooks Instrument has launched a Korean-language website to provide its Asia-Pacific customers with better access to resources, including in-depth product info, technical documentation, white papers, service assistance and technical support.
The new www.BrooksInstrument.com/Ko-Kr website launch follows the recent opening of a new Brooks Instrument manufacturing and engineering center in Yongin, Gyeonggi Province, which significantly increased the company’s operational footprint in Korea. Building on more than two decades of operations in Korea, the local-language website further illustrates the company’s long-term commitment to the region, especially for the fast-growing semiconductor manufacturing sector.
“With our Yongin facility, we increased our ability to provide rapid repair, maintenance and calibration support to customers in the region and added another resource to help mitigate supply chain disruptions. With this new website, we’re further strengthening our commitment to support our partners in the Asia-Pacific region,” said Hans Sundstrom, Global Semiconductor Business Unit Manager for Brooks Instrument.
The website leverages best practices in design and navigation to help customers more easily access information they need and minimize project delays or disruptions. Key features of the new website include:
- Sitewide Korean language support to make it easier for customers to explore the Brooks Instrument catalog of products and documentation
- A “quick find” feature to easily locate products and documentation by name or model number
- Fully optimized site layout with simplified access to key products, technical information, guides and support services
- Specific industry sections with helpful application information for areas such as semiconductor manufacturing, life sciences and more
“We developed the new website as a platform to better serve our local customers,” said Jason Lee, Korea Country Manager at Brooks Instrument. “By adding native-language functionality, we’re further removing barriers to access as we continue to show customers how valuable their partnerships are to our business.”
