Immersion Corporation (NASDAQ: IMMR), the leading developer and provider of technologies for haptics, today announced that it has signed a multi-year license renewal with LG Electronics, Inc., for continued use of TouchSense software and haptic technologies in its mobile devices.
Haptics is now a presumed feature in smartphones, used to turn flat surface areas into buttons as well as enhance device functionality and user experience. Innovations in mobile haptic use cases will continue to improve people’s interactions with their digital devices, making them more intuitive to use.
TouchSense software makes it easy to program haptic effects for basic and intricate use cases that require high fidelity haptic rendering to feel real. The software optimizes haptic system performance to deliver high-quality effects. It enables phone makers to turn around effects in a shortened timeframe and add enhancements to their phones as they are being readied for the market and with software updates.
“The LG brand is innovative, forward-thinking, and synonymous with high-quality products,” said Jared Smith, VP of Worldwide Sales at Immersion. “We’re happy that TouchSense software continues to provide value to our key customer, and that we can help LG show the world that haptics provides a fuller and more fulfilling experience than audio and visual alone.”
Immersion’s haptic technology enables device manufacturers to simulate the experiences of the real world, digitally. With TouchSense software, device manufacturers can design high-quality tactile effects that enhance the user experience for mobile apps and device UI.
The terms of the deal between Immersion and LG Electronics are confidential; however, the license agreement falls in line with Immersion’s per-unit royalty model, quarterly payments, and revenue recognition.