Previous forecasts that large-area displays, including both LCD and OLED shipments, will decrease by 3.2% year-over-year (YoY) in 2023 has now been decreased further to -7.3% YoY in the latest forecast owing to deeper demand erosions and panel makers’ utilization management, according to Omdia’s latest Large Area Display Market Tracker 2Q23.
“Display demands from mobile PCs and monitors are getting weaker along with fewer price increases while LCD TV display prices continue to see price hikes in 2023. Display makers have started to make profits from the LCD TV display business since mid-2023 but are still making losses from the IT LCD business,” said Peter Su, Senior Principal Analyst at Omdia.
As a result, display makers have revised and reduced their IT LCD shipments plan in 2023 in order to minimize loss. In the meantime, display makers are considering lowering their LCD fabs utilizations from the end of 3Q23 till the end of this year to sustain their LCD TV display prices. These efforts indicate that display makers are looking to channel their focus on display price protection rather than drive shipment volume towards 4Q23, Peter added.
Unlike unit shipments in 2023, it is forecast that large area display shipment area will increase by 0.5% YoY in 2023 owing to TV display size migration. The monitor display segment also expects to increase its shipment area by 0.6% YoY thanks to relatively better demand from consumers, such as gaming monitors.
Large-area display revenue has been forecasted to reach $63.2 billion in 2023, a 3.1% decrease from the previous forecast of $65.2 billion and a 4% YoY decrease, due to slower demand and IT display price recovery. Only TV display revenue is expected to increase by 16.4% YoY along with its price hike from mid 1Q23.
It is forecast that BOE will have the largest share of large-area display unit shipments at 32.1% in 2023, followed by Innolux at 13.7% and LG Display at 11.9%. BOE is also expected to take the largest share of large-area display shipment area at 26.4% followed by China Star at 20.3% and HKC Display at 13.4% in the same period.
For large-area OLED, it is forecast that Samsung Display will have the largest share of large-area OLED unit shipments at 57.7% in 2023, followed by LG Display at 33.2% in 2023. However, it is LG Display who will have the largest share of large-area OLED shipment area at 73.3% followed by Samsung Display at 25.8% in 2023.
