Sesh Corp (Sesh), the neuroscience-based people development company announces collaborative research study with Asst Prof. Jon M. Jachimowicz of Harvard Business School and Joyce He, an incoming Asst Prof at UCLA Anderson School of Management.
The groundbreaking project is analyzing thousands of hours of video footage of public speakers to measure and analyze how passion affects perception, attitudes, and behaviors.
The research teams are using Sesh’s advanced artificial intelligence and proprietary artificial intelligence qualitative coding tools to label and analyze their 1.8 million minutes of video.
Using this unprecedented approach, the research teams are able to test:
- ● how people actually express their passion in the real world (i.e., whatbehaviors are associated with people’s perception of passion)
- ● whether there are different kinds of passion, & if/how passion has aneffect on real-life outcomes, and
- ● whether passion has different effects for different groups of people (e.g.,along gender/race/status lines).The research is being conducted on Sesh’s multi-modal artificial intelligence platform that provides deep data analytics driven by contextual analysis of video, audio, language, psychographic, and cultural data sets.
“Beyond their theoretical relevance, understanding whether and when displays of passion predict outcomes also has important practical implications for leadership and speech training. For instance, after we identify which behaviors are most associated with perceptions of passion leaders could learn these to facilitate their expressions of passion and better inspire their people. Our collaboration with Sesh will allow us to extend the limits of this (artificial intelligence) technology to more complex emotions,” said Asst Prof. Jachimowicz.